Commercial Calendar

A unified timeline of all promotions, retros, and trade spend activity.

The Commercial Calendar is your planning timeline for commercial activity. Use it to see what is running, what is overlapping, and what needs attention before committing new activity.

Start Here

Open Commercial Calendar when you want a quick answer to:

  • What is live right now?
  • What is booked next?
  • Where are we overloaded or under-supported?

The page brings together all commercial records as colour-coded timeline bars.

What You See

The timeline includes:

Activity TypeWhat’s Included
PromotionsOff-invoice and retro-funded promotional deals
RetrosCase rebates, growth overriders, and listing fees
Trade SpendMarketing, sampling, and other promotional spend

Each bar spans the activity date range, so overlaps and gaps are visible immediately.

Read the Status Quickly

Activities are colour-coded by status:

StatusMeaning
PlannedSet up but not yet committed (before start date, not booked)
BookedConfirmed and committed in the system
ActiveCurrently running (today falls within the date range)
CompletedPast the end date

Status is calculated automatically from dates and booking flags.

Step 1: Filter to the Question

Use the filter bar to focus the calendar:

  • Status — Show only Planned, Booked, Active, or Completed activities
  • Type — Filter to Promotions, Retros, or Trade Spend only
  • Customer — Focus on a single customer’s activity
  • SKU — See all activity for a specific product
  • Category — Filter by SKU category

Step 2: Navigate the Timeline

  • Use month labels along the top to orient yourself in the year
  • Navigate between years to review historical or future plans
  • Click any bar to open the activity’s detail view for editing

Step 3: Take Action from What You Find

Commercial Calendar is a planning and coordination view. It reads from:

To create or edit records, open the relevant source feature from the detail view.

Common use cases:

  • Planning meetings — Review the commercial plan with your team, spotting gaps or overlaps
  • Capacity check — See how many promotions are running simultaneously
  • Customer review — Filter to a single customer to review their full commercial programme
  • Seasonal planning — Visualise how promotional activity aligns with demand seasonality

Commercial Calendar Screens

Commercial Calendar timeline showing promotions, retros, and trade spend
Start with this timeline view to scan overlaps, then filter by customer, SKU, status, or type to decide what to adjust next.