What is ProFeT?
An overview of the ProFeT platform and its core workflows.
ProFeT is a demand planning and commercial management platform for consumer goods businesses. It brings forecasting, commercial planning, production planning, cash visibility, and actuals tracking into one operating model so teams can plan, execute, and measure performance across their customer and product portfolio.
Who It’s For
ProFeT is built for commercial, supply chain, and finance teams at brands that sell through retail, wholesale, or direct-to-consumer channels. If you manage SKUs across multiple customers and need to forecast demand, plan promotions, and track profitability — ProFeT is designed for you.
Core Capabilities
Demand Forecasting
Build bottom-up volume forecasts using market assumptions — total addressable market, rate of sale, ramp curves, seasonality, and promotional uplift. The Forecast Builder lets you model each customer × SKU combination and see volume and P&L projections update in real time.
Forecasts flow through a submission workflow: create a snapshot, review it, and accept it as your live plan. Track changes over time and compare versions on the Live Forecast page.
Commercial Management
Manage your promotional calendar, retrospective discounts, and trade spend in one place:
- Promotions — Off-invoice discounts and retro-funded deals with volume uplift modelling
- Retros — Case rebates, growth overriders, and listing fees
- Trade Spend — Marketing and promotional budget allocation
- Commercial Calendar — A unified timeline showing all commercial activity
Production & Supply Planning
Plan production runs to meet forecast demand while managing shelf-life and stock levels. The Production Planning page generates recommendations based on your forecast, current stock, lead times, and safety buffers.
Cash Planning
Use Cash Planning to translate forecast and operating assumptions into a month-by-month cash view. You can set opening cash, payment terms, warning thresholds, and manual cash items to understand when working-capital pressure is likely to appear.
Actuals & Performance Tracking
Import real sales data via CSV or manual entry, then compare against your forecast on the Dashboard. ProFeT calculates COGS automatically using FIFO from production batches and allocates distribution costs proportionally.
Contextual Analysis with Ask the P&L
On supported pages, Ask the P&L gives users a context-aware chat surface for exploring live variances, customer and SKU drivers, and likely follow-up questions without leaving the workflow they are already in.
How It’s Organised
The platform is divided into sections that mirror the typical planning workflow:
| Section | What’s There |
|---|---|
| Overview | Dashboard, Live Forecast, Cash Planning, Commercial Calendar |
| Commercial | Customers, Promotions, Retros, Trade Spend, Reconciliation |
| Planning | SKUs, Production, Forecast Builder, W&D Setup |
| Data | Actuals (upload & manage sales records) |
| Admin | User management, settings, billing, tenant configuration |
Multi-Tenant
ProFeT is a multi-tenant platform. Each organisation (tenant) has its own isolated data — customers, SKUs, forecasts, and users. Admins can invite team members and control access.
Next Steps
- Onboarding Journey — End-to-end setup and first-plan workflow
- Onboarding Screenshot Checklist — Stage-by-stage checklist for keeping onboarding visuals current
- Key Concepts — Learn the terminology used throughout ProFeT
- Dashboard — See your KPIs and forecast performance at a glance
- Cash Planning — Review expected cash movement and working-capital risk
- Customers — Set up your customer master data
- SKUs — Configure your product catalogue